Those of you who are avid readers of the money sections within the weekend papers will have recently come across a number of investment gurus who mention fine wine as a serious investment. Up until recently it was an asset class that I am sad to say, Xentum didn’t take seriously. However our view has now changed and fine wine is not to be ignored as a long term investment, particularly as an alternative to traditional asset classes such as equities, property, fixed interest and cash.
In light of this emerging story, I am proud to say that we have a guest blogger today who is an expert in fine wine and particularly the Bordeaux region. I would therefore like to introduce Nick Stephens, managing director of the well respected company “interest in wine”. Nick will talk you through why he thinks fine wine is an investment proposition to be taken seriously.
Nick: Thanks Dominic.
Why Invest in Wine?
What would you say if you were asked what the best investment of the decade was? Would be surprised to know that it was fine wine? If you have checked the press recently you will have noted the headlines that a case of 1982 Lafite Rothschild was the best performing asset of the last decade, beating equities, houses, oil, stamps and fine art. A 12-bottle case of 1982 Lafite has increased in price by 857% over the last ten years, from £2,613 to £25,000. Wine has also outperformed gold since reliable monthly records began in 1993 with fine wine prices rising more than ten fold compared to the price of gold which has only doubled in price over the same period.
Changing Times
Until recently fine wine has only been seen as an alternative investment. Times are changing. To quote Peter Drucker “In turbulent times it’s not the turbulence we should worry about it’s using yesterday’s logic”.
Time to Invest in Wine?
The economic case for investing in fine wine is compelling: supply is static; fine wine cannot be replenished. Demand far outstrips supply. The châteaux can not expand their vineyards to increase production as land is scarce, yields at harvest are kept low to ensure quality, weather impacts on production and every bottle opened is a bottle lost to bidders. Add to this rising demand from new markets, such as Asia, and the case for rising prices is a powerful one. Wine has also been a useful tool for portfolio diversification with a history of high returns, low volatility and negligible correlation to mainstream assets.
It is often said that the market for wines is the last to feel the impact of any economic upheaval and the first to show recovery. In the wake of the financial meltdown wine has started to figure more prominently in investment portfolios and is no longer regarded a niche market today as it was a few years ago. Over the past 2 decades wine has shown consistent returns and is continuing to out perform the FTSE 100. According to Liv-ex (the Fine Wine Index) in the past 5 years the index has increased 133%, a performance bettered by none of the major share indices or gold.
Expanding Markets
Asia
So what is keeping the fine wine market buoyant? In short, Asia - particularly Hong Kong and China. Hong Kong has established itself as the world’s second largest market (behind New York) for the sales of fine wines since all wine duties were abolished early in 2008. Hong Kong is increasingly the place to buy (and sell) expensive wine.
Last year, Hong Kong sold £41 million worth of wine in 14 auctions. The city’s 2009 imports of the beverage rose 41% to £331 million.
Between 2004 and 2008, Chinese wine consumption grew by nearly 80%, according to the International Wine and Spirits Record survey conducted for Vinexpo, the world’s leading wine fair. The survey projected that over a 10-year period from 2004-2013, the volume of wine consumed in China will have soared by 250%.
China has an estimated 34m upper-middle class consumers – a figure that should rise to 82m by 2025. Given that the Chinese tend to drink their bottles of Lafite Rothschild rather than cellar them supply is further constricted.
Hong Kong and China are not the only emerging markets for fine wines in the East - there is a growing level of interest by Japanese, Korean and Filipino investors in a market that has historically been reserved for European and US knowledgeable investors. The Philippines – the third largest wine drinking nation in Asia – has launched the world’s second largest multi-million dollar wine storage warehouse, and the wine investment market has taken off.
India
India has emerged as one of the fastest growing markets for wine. Despite the country’s vast population of over 1.1 billion, the consumption of wine remains extremely low, indicating huge potential for growth in the coming years.
Various factors such as favourable government policies, increasing disposable income, amplified wine marketing and influence of western culture are helping to drive India’s wine consumption. The Indian Wine Industry Forecast projects that wine consumption in India is expected to grow by 25-30% annually between 2009 and 2012.
Traditional
Closer to home Liv-ex (the Fine Wine Exchange) has been named one of the UK’s fastest growing companies. It is the UK’s 59th fastest-growing private company in the 2009 edition of the Sunday Times Fast Track 100. The survey, now in its 13th year, ranks non-listed UK companies by their compound annual sales growth over a three year period (in most cases up to Dec 2008). Liv-ex achieved its ranking by recording per annum growth of 76%.
This is the second time in three years that Liv-ex has appeared in the top 100, with this year’s position 40 places higher than in 2007. With some 260 merchants in 22 countries, sales have grown from £5m in 2005 to £27.1m in 2008.
Time for a change?
There are the 3 traditional ways of investing in wine:
a) Use a wine merchant and buy it yourself
b) Buy through a Wine Merchant with a Managed Cellar Plan
c) Invest in a Wine Fund
These 3 ways of investing in wine all have advantages but the main disadvantage is one of cost.
A Private Individual buying via a Wine Merchant has to pay margins between 8-35%. Managed Cellar Plans margins of 30% plus 10% fee for selling the wines plus storage charges.
Wine Funds normally have a 5% initial charge plus a 1.5% annual management charge based on valuation 20% term end bonus plus all out of pocket expenses (in some cases without limitation) and Introductory fees (IFAs).
“If we keep making the same decision over and over again we should not expect any different results.” Peter Drucker
The 1855 Club
The 1855 Club offers wine lovers across the globe the opportunity to have a shareholding(s) in a wine company which trades exclusively in Bordeaux Grand Cru Classés. The ethos of The 1855 Club is not only to obtain returns but also to deliver knowledge and enjoyment to those who wish to gain a wider education of the wines of Bordeaux and great cuisine through experiences gained by visiting and staying in the best Châteaux in Bordeaux, attending exquisite dinners, tastings with wine makers, quarterly insider newsletters, limited edition books and even grape picking if that’s what you would like to do!
Tax advantages
There is now a new route into Fine Wine investment which offers qualifying UK tax payers an advantageous and tax efficient opportunity – invest in an EIS company (Enterprise Investment Scheme). An EIS has considerable tax benefits for investors. I have listed some of these below, just in case you are not familiar with them:
• 20% income tax relief – if held for 3 years.
• Disposals free of CGT after 3 years
• Qualifies for Business Property Relief after 2 years therefore becoming IHT exempt.
Summary
Although biased towards the UK tax payer, the 1855 club will also suit wine lovers around the world offering a marvellous opportunity to indulge in a favourite hobby, gain more knowledge, have experiences that you can regale to your grand children and be involved in an investment that is quite unique as you can influence the returns you can achieve.
Dominic: Thank you Nick, that was very interesting. If you are reading this and you are interested in learning more about how to invest in wine or would simply like more information on what is becoming a very impelling investment story then please contact us. You can also see Nick’s website at www.interestinwine.co.uk